MA Strategy updated

Media At the end of November, MA Strategy, Wemf's intermedia planning tool, was relaunched.Media At the end of November, MA Strategy, Wemf's intermedia planning tool, was relaunched. In addition to updating the basic data sets, a new version of MA Strategy Consumer is also available with the option of making target group-specific links from numerous consumer characteristics. With the new
visualization tool Media-Orbit, the positioning of individual media, products and brands can be visualized on three freely selectable feature axes. All licensees of the Mach
data records have free access to MA Strategy.