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Social Advertising A Swiss delegation was only briefly able to unveil a poster with which they demonstrated against Beijing's controversial bid when the venue for the 2008 Olympics was chosen back in Moscow: five bullet holes in place of the Olympic rings. Although the demonstrators were quickly arrested, the Euro RSCG Switzerland poster went around the world. This gave Frank Bodin hope, which is why he doubled down on the issue. The theme is no longer the exclusion of China; with the current motif, he wants to encourage dialogue and raise the issue of the situation in Tibet and human rights. The print motif shows a gold medal, albeit not on a silk ribbon but on a rope for hanging. It is accompanied by the headline: "Beijing 2008. See the whole game."