Euro RSCG wins Switzerland-Cheese-Pitch
The new advertising agency of Switzerland Cheese Marketing AG (SCM) is called Euro RSCG, Zurich.
The new advertising agency of Switzerland Cheese Marketing AG (SCM) is called Euro RSCG, Zurich.The new advertising agency of Switzerland Cheese Marketing AG (SCM) is called Euro RSCG, Zurich. The agency won the pitch against Advico Young &
Rubicam, Jung von Matt/Limmat and Grey and will in future be responsible for the
worldwide marketing of Swiss cheese, as CEO Frank Bodin confirmed to Werbewoche. SCM had already been looking for
December for a successor to budget holder Economia in Hamburg, whose contract expires at the end of the year. The pitch was postponed until the summer. At the end of August, SCM was dissatisfied with all the proposals and asked two agencies to rebrief.
Rubicam, Jung von Matt/Limmat and Grey and will in future be responsible for the
worldwide marketing of Swiss cheese, as CEO Frank Bodin confirmed to Werbewoche. SCM had already been looking for
December for a successor to budget holder Economia in Hamburg, whose contract expires at the end of the year. The pitch was postponed until the summer. At the end of August, SCM was dissatisfied with all the proposals and asked two agencies to rebrief.
