Music and young guests

That was the motto, because everything revolved around music last week. At the NJP recording studio in Küsnacht, Leos Gerteis, Roland Frei and Gino Todesco celebrated the christening of the CD single "Naturally" with guests from the TBWA advertising agency. We send our best wishes for a speedy recovery. "Naturally" was originally a sound subject for Coop-Naturaplan, but the piece was so well received by the agency that they immediately thought about an extended version. Markus Gyhr from Ultra was also enthusiastic and spontaneously offered to do the post-production free of charge if a video was to be shot for the piece.
At NJP, however, it's not just jingles or radio spots that are made. Gerteis, who has also worked with the cult band Yello, produced three playback tracks for the new show "MusicStar" on SF DRS. Now the German-speaking Swiss also have their own TV talent show à la "Deutschland sucht den Superstar. Somewhat more well-behaved, but of better quality than the German format.
Although rock grandpa Chris von Rohr - along with the rather colorless music journalist H. Elias Fröhlich and talk bitch Arabella Kiesbauer on the jury - was not stingy with pithy sayings, one was spared Bohlen's embarrassments - the too weird laugh numbers were already weeded out during the casting. That's why the show should have a good chance of finding a broad audience. The designated TV director, Ingrid Deltenre, did not want to decide yet whether there would be a new edition after the first season. But she was enthusiastic about the high quality of the performances, even if not everyone hit the notes perfectly. In any case, the ex-Publisuisse boss said she was now eagerly awaiting the ratings.
Publisuisse extended a VIP invitation to this event - with all the trimmings. A party with the stars from Leutschenbach and fine catering were just as much a part of it as the arrival and pick-up service in a stretch limousine. But the bosses and agency heads who usually frequent the weighty parties were not to be found. David Elsasser, who organized the party on behalf of Publisuisse, deliberately invited the advertising and media juniors - in keeping with the concept of "MusicStar," which is also about young talent.
Pretty strong what some of the youngsters showed on stage - but not all, because the boys were clearly sung to the wall by the girls. Also worth mentioning: Roman Kilchsperger, who is currently in the dream form of his life and hosted snottily. The only downside to his commitment: In the near future, you'll have to do without the popular morning voice on Energy Zurich more often.
Beat Fritsch likes it musical. Well hit, but also wrongly sung tones could be heard at the events of the last week. At the NJP recording studio in Küsnacht, the christening of the CD "Naturally" was celebrated; in the Maag Music Hall, the first performance of the new talent search format of SF DRS called "MusicStar" took place.
Notabene among other things also with playback tracks recorded by NJP.
We locate where the communications, media and publishing industries meet for their parties at the scene's various events. Do you already have something to report? Pick up the phone (01 296 97 98) or hit the keys ([email protected]). Event tips and more shortlist images are available online at www.werbewoche.ch.
"Naturally" - new single CD from the house NJP.

For the ear and the mouth: singer Tanja Dankner (above) and food from the Culinarium.
NJP crew in a deserved mood of celebration: Roli Frei, Leos Gerteis and Gino Todesco (from left) invited to the CD christening.
Also present in Küsnacht: TBWA art buyer Didi Knall (l.) with Adrian van Velsen from the media agency Mediaxis.
Champagne mood: TBWA copywriter Alexander Fürer with AD Norbert Brunner and Chief Creative Officer Hans-Joachim Timm (from left).
Sophie Toth from Ultra with Ursula Guhl, Head of the Coop Unit at TBWA, and Junior Consultant Silvia Peter (from left).
TBWA guests at NJP: Claudia Zöllig (l.) with Nissan consultant Niklaus Huwyler and AD Anja Schulze.
Getting up close and personal with the new boss: presenter Sven Epiney with Ingrid Deltenre, designated TV director.
Operated on behalf of Publisuisse as host: David Elsasser, with Sandra Valverde (l.) and Christine Zaugg.
Katrin Aeschlimann (r.) from the Publisuisse communications department with photographer Isabelle Martin.
Working for "MusicStar" sponsor Swisscom: Annette Weisskopf (l.) and Josy Fernando from Action Agency.
Better hold on tight around all the pretty (female) up-and-coming talent: Gerda Schröck from Wirz with Alex Kipfer.
Zineta Blank (l.), owner of the Visage model agency, with Part-Time model Fiona Hefti.
Carmela Carbone, junior advertising assistant at Publicis, had boyfriend Sergio Dias in tow.
Daniela Gallo (r.) from the development aid organization Worldvision came to the Maag Music Hall with sister Isabelle.
Mother and fatherhood in sight: Susan and Midi Gottet have a baby on the way.
Fun excursion into the big wide world of VIPs: Michel Bonvin with Valerie Sprenger from Johnson & Johnson.
Enjoyed the exciting evening as Publisuisse guests: Philippe Elekes from MSO with Miriam Studer, Mediaedge|CIA.
Found the young talents to be ecologically harmless: Felix Hürlimann and Susanne Büsser from Bio Suisse.
Veronika Tschanz from Tela (Kimberley-Clarke) was seen with Philipp Schlyja in the VIP area of "MusicStar".
Resting on the sofa: Viva Switzerland boss Asta Baumöller (l.) with Marion Meier from the event label Partysan.
Otherwise more likely to be found in the cinema than in the studio: Foxfilm marketing manager Matthias Keller with media specialist Karin Baatsch.