Jung von Matt/Limmat: New subjects developed for Max Shoes
The Jung von Matt/Limmat agency has created new ad campaigns for Max Shoes. The campaign promotes the new men's shoe collection.
This spring, Max Shoes and Jung von Matt/Limmat remain true to their shoe fetish, according to a press release from the agency. After the cowgirls riding a rodeo on shoes and the kimono beauties tied up by men's shoes, a French maid cleaning shoes now adorns the subjects as an eye-catcher. The young woman in the harmonious work clothes uses a feather duster and vacuum cleaner to ensure that the elegant business shoes for the fashion-conscious man are always clean and shiny in the eye of the beholder. The motifs have been on display since the beginning of March.
Responsible at Max Shoes: Daniel Widmer (Head of Marketing), Edi Westphale (Head of Communications), René Minder (Head of Sales Organization Max Shoes). Responsible at Jung von Matt/Limmat: Lukas Frei, Alexander Jaggy (Creative Direction), David Hanselmann (Art Direction), Matthias Fürst (Graphics), Martin Samsel, Jasmin Schmid, Jil Rottmann (Consulting), Ilonka Galliard, Erasmo Palomba (Art Buying), Kristian Schuller (Photography).
Responsible at Max Shoes: Daniel Widmer (Head of Marketing), Edi Westphale (Head of Communications), René Minder (Head of Sales Organization Max Shoes). Responsible at Jung von Matt/Limmat: Lukas Frei, Alexander Jaggy (Creative Direction), David Hanselmann (Art Direction), Matthias Fürst (Graphics), Martin Samsel, Jasmin Schmid, Jil Rottmann (Consulting), Ilonka Galliard, Erasmo Palomba (Art Buying), Kristian Schuller (Photography).
