Best advertising for WochenZeitung

Newspapers Weltwoche articles are not only good advertising for Weltwoche, they are currently also good advertising for WochenZeitung (WoZ): This advertisement by Spillmann Felser Leo Burnett parodies an earlier advertising idea by the Guye Benker agency for Weltwoche and reverses the argument. The day after the Federal Council elections, the creatives placed the tear-out of Blocher's beatification by Weltwoche editor-in-chief Roger Köppel as a slightly doctored advertisement in the WoZ. In order to ensure media concordance, the copy stated that an annual subscription to the last independent weekly newspaper in Switzerland was worthwhile as compensation for Weltwoche.