Soul massage in the store
Until now, it has mainly been trendy lounges and hip bars—with their sense of authenticity, design, and high quality—that have transported their patrons into a relaxing dream world.
In the past, it was mainly trendy lounges and in-bars with a sense of authenticity, design and high quality that transported their customers into a relaxing dream world, but now the trend towards mood management is also emerging in the retail sector. This is nothing less than a soul massage recommended in the service of increasing sales. Globus, a department store chain belonging to the Migros Group, can be seen as a Swiss pioneer with its new business card at Zurich's Bellevue. Where people used to shop "au bon marché", a combination of high-end grocery store, cosmopolitan gastro concept and specialist store for everything that embellishes the kitchen and table has been created. This hedonistic paradise deliberately combines shopping and sophisticated entertainment: shop-o-tainment at its best. The focus is not on quick sales, but on conveying an attractive lifestyle. For the time being, interior designers can rub their hands in glee at this trend. In the medium term, star architects for flagship stores and new consumer temples in Switzerland will also get their turn. Major projects such as Sihlcity in Zurich, Westside near Bern or EbiSquare near Lucerne are to be realized in the coming years. Mood Communication for the new Globus.
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