Züri Plus optimistic

Local TV Züri Plus, the young local television station in the city of Zurich, is on the rise: when it was launched in spring 2003, the station reported an average daily reach of 20,000 viewers. Today it is already up to 50,000 daily. The move to new and larger studio premises has enormously improved Züri Plus' possibilities, and new programs are planned for 2004.