Export hit Steinmann

2003 was a good year for SRG researcher Matthias Steinmann, although the winds of change from Armin Walpen's executive floor blew against him within SRG, leaving him feeling a little sniffy in the first half of the year. But where Walpen's cold breeze did not reach, for example in the Telecontrol Group, the professor, who is about to retire, was back on top form. As Telecontrol CEO, this year he not only presented his latest invention, the Mediawatch, which measures radio, TV, cinema, posters and print, but also proved that he knows a thing or two about marketing. Although the device is not yet on the market, he already has the first large orders in his pocket (WW 43/03). But he is also selling more and more of the Telecontrol box abroad, which hardly sold in large quantities in the nineties. His biggest coup, however, was in terms of marketing himself: the job as head of radio and TV research, which he will soon be giving up here at home, he is taking up again in a similar form in Saudi Arabia - in an institute he is founding there. He is delighted. Also because Walpen's frost is guaranteed not to harm him there. Soon to continue his research in Saudi Arabia: Matthias Steinmann.
(mk)