World record
Posters: Measuring 4,067 square meters, the largest poster ever hoisted by helicopter was unveiled to an astonished public in front of the Eiger North Face. The record-breaking poster promotes Ariel’s ski pass promotion.
Billboards At 4067 square meters, the largest billboard ever to be hoisted up by helicopter has been presented to the astonished public in front of the north face of the Eiger. The record-breaking poster advertises Ariel's ski pass promotion, which is now in its second season and works with vouchers that can be found on every Ariel, Dash, Mr. Proper and Vizir promotional pack. The campaign was planned and realized by Procter & Gamble Switzerland together with Fabienne Marchand's promotion agency fm/Projects. The 3700-kilo poster was designed and produced by Christinger Partner in collaboration with Spühler Blachen and the Nüssli Group. A Heliswiss transport aircraft was used for the spectacular aerial campaign. The mega poster will later be turned into trendy bags that will be sold for the benefit of SOS Children's Villages.
