Publicis launches green tea soft drink
In a pitch, Publicis secured the account for the new soft drink Mei Ling. The soft drink is made with green tea and tropical fruit juices.
In a pitch, Publicis has secured the budget for the new soft drink Mei Ling. The soft drink is based on green tea and tropical fruit juices and is produced by the Zurich-based company Asian Concepts and bottled in collaboration with the Bischofszell food group. Publicis has been commissioned to develop Mei Ling as a branded product. A national print campaign for the mango and kiwi flavors will be launched in summer 2004 under the slogan "Feel the Asian Spirit". According to the company website, the name of the drink means beauty (Mei) and soul (Ling).
