Proretail sets the scene for Harley-Davidson

Motorcycle POS presentation specialist Proretail has been commissioned by Harley-Davidson Switzerland to develop a visual merchandising program for the Harley-Davidson and Buell brands. Starting in October, the Schlieren-based company will support the 20 Harley dealers in German-speaking and French-speaking Switzerland in optimizing the product presentation of motorcycles and the accessories range of the two brands. In addition, sales tools will be used by Proretail's merchandising consultants in a targeted manner.