Message in a bottle from the discounter

Wine trade At the beginning of October, Chandra Kurt's wine seller was published for the seventh time, and for the first time the coveted shopping guide also included wines from the Denner range. The discounter is now exploiting this innovation according to all the rules of the art of advertising and, as number two among Swiss wine retailers, is pouring pure wine: the wine seller by the budding oenologist and Werbewoche author is only now unfolding its real bouquet. The full-page advertisement in several print titles and in Denner's in-house red newspaper is unlikely to have escaped the attention of the number one: Coop.