iPad generates keen interest among advertisers
The iPad will be launched on April 3. However, it is already generating a great deal of interest in the advertising industry.
The price of the publishers' new advertising space on the Apple tablet: 75,000 to 300,000 dollars. However, many technical issues are still unresolved, as well as distribution issues, according to Volker Nickel, spokesman for the German Advertising Association ZAW, speaking to Pressetext.ch. However, it is assumed that mobile communication tools will play a significant role in the future, but it cannot be expected that the development will work overnight.
Publishers are pushing for higher prices for electronic advertising than for print, while advertisers are hoping that electronic advertising can save costs in the future. Standardized billing models are not yet available. Up to now, payment has been based on how often an ad has been viewed online or on the reach of a newspaper. However, it is not yet possible to estimate the popularity and distribution of the iPad.
Publishers are pushing for higher prices for electronic advertising than for print, while advertisers are hoping that electronic advertising can save costs in the future. Standardized billing models are not yet available. Up to now, payment has been based on how often an ad has been viewed online or on the reach of a newspaper. However, it is not yet possible to estimate the popularity and distribution of the iPad.
