JWT wins European account from Knorr
Food Unilever Bestfoods consolidated the Europe-wide advertising account for the Knorr brand—worth approximately 45 million francs—with the J. Walter Thompson (JWT) network in 2005. This was reported by the British industry publication Campaign.
Food Unilever Bestfoods is consolidating the Europe-wide advertising mandate for the Knorr brand - around CHF 45 million - in the J. Walter Thompson (JWT) network in 2005. The food and consumer goods group is transferring the DDB share of its communications budget to the JWT Group, which is thus gaining a further 18 countries in addition to the existing 8. In Switzerland, Knorr has been working with JWT + Hostettler + Fabrikant since 2001.
