Germany is interested in SPR
Poster Research Now Germany, too, has set its sights on the GPS-based Swiss Poster Research.
Poster research Germany is now also keeping an eye on the GPS-based Swiss Poster Research The Swiss Poster Research (SPR) project, which uses GPS (Global Positioning System) to determine the contact opportunities of poster sites, is attracting growing interest in Germany. The Arbeitsgemeinschaft Media-Analyse (AGMA) in Frankfurt am Main, a kind of counterpart to Wemf, recently ordered around 200 SPR Mobilitymeters. The mobility meter, a device the size of a cell phone, is worn by the test person for a week and stores signals from at least four satellites, allowing the test person's routes to be traced. AGMA plans to collect such data in the first half of 2005 in two as yet undetermined conurbations, says Christiane Korch, responsible for radio, TV and billboards at AGMA. Around 800 to 1000 test persons are to be used in the field tests. For comparison: 1800 test weeks and 325 mobility meters are required for the current SPR data collection in Zurich.
Korch says that no definitive system decision has yet been made with the order for the devices. However, AGMA had already carried out tests with 25 SPR mobility meters at the beginning of the year. Korch: "The SPR system works."
In Switzerland, a pilot project in Winterthur came to the same conclusion back in May 2003. Half of the city was surveyed in 321 test weeks, followed by the second tranche at the beginning of 2004. Zurich was then tackled. According to Felix Mende from the SPR office, a good 50 percent of the Limmat city has been surveyed and the evaluation of the Winterthur data is "nearing completion". It is unclear when they will be presented, especially as no planning tool is yet available. According to Mende, such a tool is still being "conceptually developed". At least one thing is certain: Geneva will be the next agglomeration to be measured using the SPR system.
Markus Knöpfli
Korch says that no definitive system decision has yet been made with the order for the devices. However, AGMA had already carried out tests with 25 SPR mobility meters at the beginning of the year. Korch: "The SPR system works."
In Switzerland, a pilot project in Winterthur came to the same conclusion back in May 2003. Half of the city was surveyed in 321 test weeks, followed by the second tranche at the beginning of 2004. Zurich was then tackled. According to Felix Mende from the SPR office, a good 50 percent of the Limmat city has been surveyed and the evaluation of the Winterthur data is "nearing completion". It is unclear when they will be presented, especially as no planning tool is yet available. According to Mende, such a tool is still being "conceptually developed". At least one thing is certain: Geneva will be the next agglomeration to be measured using the SPR system.
Markus Knöpfli
