Will Apple soon introduce a mobile advertising platform?
According to a report by the online news portal Media Post, Apple is working full steam ahead on a mobile advertising platform. The new, customizable system, known as iAd, could be unveiled to the public as early as April 7.
This means that the new offer would be presented just four days after the iPad was launched. This makes strategic sense, as the advertising industry has long since expressed keen interest in the new advertising space. More detailed information on Apple's new advertising platform is not yet known. However, Media Post assumes that iAd will be a kind of further development of the mobile advertising system of the ad seller Quattro Wireless, which was acquired in January for almost 300 million dollars. According to the industry service Pressetext.ch, special features could include, for example, advertisements that can be sent to users based on their current geographical location. However, Google currently holds the patent for the latter function in the mobile advertising sector. The internet company, which acquired Apple's direct competitor AdMob shortly before Apple took over Quattro, is also likely to be the iPad manufacturer's toughest opponent.
