IP Multimedia: Advertising burner and spot combined
Goldbach Media subsidiary IP Multimedia has launched a new form of advertising for the Swiss TV market. This involves a seamless transition from the ad break to the customer's TV spot.
The electronic media marketer has already implemented the new form of advertising for its client Ricola. The Move advertising hit was broadcast for the first time in November 2009 on ProSieben, RTL, RTL II and VOX in Switzerland. The advertising bumper is blown up like a bubble of chewing gum and bursts, revealing the new spot for the herbal chewing gum from the background. The placement of the advertising burst move was carried out by selecting specific environments according to the customer's wishes. The entire ad had a length of 14 seconds.
> RTL II advertising hit
> RTL advertising hit
> Advertising hit VOX (1)
> Advertising hit VOX (2)
