m&m can breathe a sigh of relief

Erb bankruptcy The media service provider m&m has similar luck to the advertising agency Metzgerlehner (WW 1/04): m&m can also keep almost all the budgets of the bankrupt Erb Group. "We will continue to look after Hyundai, Suzuki and the detail operations, only Mitsubishi is open," says m&m owner Wolfgang Mecklenburg.This is because although the Alcopa Group has taken over the entire car division of the Erb Group, Mitsubishi Europe has now set up its own Swiss sales company and will not decide until the end of January with whom it will cooperate in future. For m&m, around a third of the ex-Erb budget, estimated at 20 million Swiss francs, is at stake with the Mitsubishi account.would Mecklenburg also set up a third agency for Mitsubishi after m&m (Alcopa) and mm&b (Emil Frey)? "No, that would be too expensive. Alcopa has nothing against joint support. However, if Mitsubishi insists on a separation, we would rather do without their budget."
(mk)