Eco-Löli make school
Environment: Those who drive with the flow of traffic are being environmentally friendly. But how is that possible when you have no choice but to join the line of city traffic every day or use the highway?
Environment If you drive with the times, you are protecting the environment. But how can you do this if you have to queue up in city traffic or use the highway every day? EnergieSchweiz commissioned Eco-Drive to promote energy-conscious driving. A study has shown that "eco-drivers" consume around ten percent less fuel. In order to exploit this potential, however, Eco-Drive must first make its activities and courses known to a wide audience. Publicis, commissioned with the realization of a national poster campaign, implemented the message "Learn to drive economically too" with a learner driver sign. Attention, dear Renault, Toyota or Subaru drivers: when it comes to economical driving, you are at best of pre-school age. So, dear Lenault, Loyota or Lubaru drivers, off to driving school! APG supports the Eco-Drive campaign and provides empty poster space.
