Wirz wins Micasa budget
Interior Design Pitch Win for Wirz Advertising: The Zurich-based agency secured the overall account for Micasa. According to Wirz, the Migros subsidiary is the third-largest home furnishings retailer in Switzerland.
Interior design pitch win for Wirz Werbung: the Zurich agency secured the entire Micasa account. According to Wirz, the Migros subsidiary is the third-largest furniture store in Switzerland, and Wirz presented a concept that allows for a consistent appearance from the 300-page living book to the 30-second TV spot to the promo mailing and Rotair. According to Wirz Managing Director Geri Aebi, Micasa is the eighth new customer in six months.
