Advertising market study shows industry trends

Market research The Media Research Group has added a new evaluation to its annual advertising market study, which identifies specific communication trends for eleven sectors (based on the years 2000 to 2003) and compares them with the average for the economy as a whole. Among other things, it analyzes the use of individual traditional and non-traditional advertising media as well as the primary communication tasks and objectives. The evaluation consists of 100 diagrams, the most important of which are annotated. Anyone taking part in this year's study can download the "communication trends" for their sector free of charge from www.mediaresearchgroup.ch.