Cinecom advertises with softer tones
Movie Theater Advertising: In the first half of 2003, 17 percent of Swiss movie theater commercials were too loud. The «Leq 82 dB» study analyzed 185 commercials and flagged 28 of them, according to media marketing firm Cinecom.
Cinema advertising In the first half of 2003, 17 percent of Swiss cinema commercials were too loud. The "Leq 82 db" measurement examined 185 commercials and found 28 to be objectionable, according to media marketer Cinecom.cinema advertising In the first half of 2003, 17 percent of Swiss cinema commercials were too loud. The "Leq 82 db" measurement examined 185
spots and 28 objected to, according to media marketer Cinecom.
The first-time measurement proved effective: in the second half of the year, only three spots exceeded the limit of 82 decibels. "Leq 82 db" is the result of a gentleman's agreement between all parties involved. The initiative is intended to prevent strong sound fluctuations in the commercial break. Thanks to high acceptance in the market, the measurement will be continued until further notice, writes Cinecom. In future, commercials that are too loud will be returned and customers will be asked to deliver new copies at the correct volume.
spots and 28 objected to, according to media marketer Cinecom.
The first-time measurement proved effective: in the second half of the year, only three spots exceeded the limit of 82 decibels. "Leq 82 db" is the result of a gentleman's agreement between all parties involved. The initiative is intended to prevent strong sound fluctuations in the commercial break. Thanks to high acceptance in the market, the measurement will be continued until further notice, writes Cinecom. In future, commercials that are too loud will be returned and customers will be asked to deliver new copies at the correct volume.
