Lausanne beats Zurich 250:140

Catalog What was a success on Zurich's Bahnhofstrasse became a triumph on the Place de l'Europe in Lausanne: the group photo shoot by fashion house La Redoute for the launch of its summer catalog mobilized over 250 fashion addicts in mid-January in freezing temperatures. They sat or lay down in the snow in bikinis or swimming trunks in front of the journalists' lenses and under the eyes of hundreds of onlookers. Lausanne thus won the Bikini-On-Ice city duel organized by the Numéro 10 agency against Zurich by a margin of over 100 participants. While fashion photographer Stephan Schacher conjured up the figure of a bikini in the San Bernardino snow in Zurich with a good 140 volunteers, his colleague Steeve Iuncker was happy in Lausanne a week later that a second load of fresh snow could be carted in shortly before the start of the event.