No youth radio in Zurich
Igem In the consultation on the award of a youth radio license for Zurich, the Interessengemeinschaft elektronische Medien (Igem) is demanding that a broadcaster be awarded the license,
Igem In the consultation procedure for the award of a youth radio license for Zurich, the Interessengemeinschaft elektronische Medien (Igem) is demanding that a broadcaster be selected that makes optimum use of the specified target group of 15 to 24-year-olds, can withstand a deficit phase lasting several years and has the resources for listener marketing, advertising marketing and collecting user figures. Another niche program for Zurich would not be of interest to the advertising industry, writes Igem.
