Halfway

Wochenpresse Five months after the WOZ relaunch, those responsible for the paper have drawn a positive interim balance, according to which the compulsory newspaper of the Swiss left has "increased by a proud 800 subscribers since September last year to currently 12360 subscribers", Managing Director Verena Mühlberger told Werbewoche. This means that WochenZeitung has already gained almost half of the 2000 new subscribers targeted by the end of 2005. According to Mühlberger, the 1000 trial subscriptions, which the new member of the Swiss Press Association probably owes primarily to its "Press Show", also indicate that the target has been achieved.7 percent growth in the advertising market was also achieved by the former central organ of consumer criticism despite the crisis year. However, Kilian Gasser predicts that "it will probably take until 2006" before last year's turnover of around 750000 francs breaks through the million barrier. The WOZ advertising manager can take comfort in the fact that turnover when he took up his post two years ago was just 600,000 francs.
(oc)