Winning pose(s)

Notable There's no question about it: Under Rudolf Augstein's leadership, THE German news magazine grew into a European media institution.

Publishers There is no question: under the command of Rudolf Augstein, THE German news magazine grew into a European media monument, and in this respect the late founder of the Hamburg opinion empire certainly deserves a paper triumphal arch. However, his successors have now erected one for themselves: in the current Kress Report, Spiegel no longer claims sole market dominance, but - in the old Germanic manner - "renewed circulation leadership" ahead of Focus and Stern.
The only problem is that the certification north of the Rhine is immediately followed by the coverage report. According to this incomparably more market-relevant figure, the self-crowned emperor is only in third place behind Stern and Focus - and now stands quite naked and embarrassed in the winter press landscape. It is indeed a "nice present" to see how a democratic journalistic institution has made a mockery of a barbaric (in terms of malice) industry overnight out of pure pompousness.
(oc)

More articles on the topic