Imaginative unsolicited application

Self-marketing Necessity is the mother of invention: the blossoming of this popular saying could be seen at the entrance to the ADC Festival, where David Hugentobler, a young copywriter who was recently laid off from a large agency, stood to put his own personal stamp on guests and potential employers. In the hope that he would not soon have to go stamping himself. The preliminary result of this witty guerrilla campaign: numerous clicks on his website, "various amused to interested calls" and an appointment with an agency boss who, however, has no job to offer.