Postfinance sponsors vacation photos

Ambient advertising The marketer Masani's Ambient Media is launching a new special form of advertising: companies can place their slogans and logos on private photos, in return for which consumers receive prints of their digital photos free of charge. The photos are sent via the Internet; the prints with the sponsorship imprint are sent to the photographers by post. Postfinance is the first company to make use of the offer. According to Masani's, this form of advertising benefits from a sympathy bonus, as "photo for free" is free of charge and can be taken up by consumers on a completely voluntary basis. Masani's sells the offer in two packages of 20,000 and 60,000 photos