Healthy Prayer
The reform of the healthcare industry is now being followed by a communication push.
This first comprehensive handbook for doctors and clinic managers presents advertising laws and bans just as clearly as medical market research methods or the psychology of patient behavior.> Marketing and advertising in medicine. Successful strategies
for practice and hospital by Frank Elste. Springer Verlag, Vienna 2004. 372 pages, 74 Fr.
for practice and hospital by Frank Elste. Springer Verlag, Vienna 2004. 372 pages, 74 Fr.
