Axel Springer: Application for the iPad
Axel Springer's Welt Group has developed a newsstand app for the iPad. It allows users to read the latest issues of *Welt*, *Welt Kompakt*, and the tabloid edition of *Welt am Sonntag*.
Springer wants to be the first German publisher to be represented on the Apple tablet, which will be launched in the USA on April 3. According to Horizont.net, Jan Bayer, CEO of the Welt Group, Berliner Morgenpost and Hamburger Abendblatt, has decided to initially launch a simple application without frills such as videos or articles set to music. Essentially, the offer has PDF functions like the e-paper. Only the presentation of the content and navigation has changed slightly.
After a 30-day free trial period, the subscription prices for digital items are 29.99 euros for Die Welt, 12.99 euros for Welt Kompakt and 7.99 euros for the WamS tabloid. In terms of price, the apps are therefore only slightly below the level of the printed version.
According to Bayer, major branded companies have also approached Axel Springer. They want to place their campaign for the German launch of the iPad in the Welt Group's kiosk app.
After a 30-day free trial period, the subscription prices for digital items are 29.99 euros for Die Welt, 12.99 euros for Welt Kompakt and 7.99 euros for the WamS tabloid. In terms of price, the apps are therefore only slightly below the level of the printed version.
According to Bayer, major branded companies have also approached Axel Springer. They want to place their campaign for the German launch of the iPad in the Welt Group's kiosk app.
