Department pours Havana Club Rum
Luxury Goods: The Zurich-based advertising agency Department has won the Havana Club account.
The Zurich-based advertising agency Department has won the budget for Havana Club, the rum brand from Pernod-Ricard, after a two-stage competitive presentation. The mandate includes the advertising publicity and accompanying measures for sponsoring and events for "El Ron de Cuba" in Switzerland, the agency announced. The first poster campaign will be launched in spring 2004.
