Nord Ost Combi strengthens market development
Publishers Felix Walder becomes publishing director of the free newspaper Schaffhauser Bock (SB). He takes on the position in addition to his role as owner of the media marketing company Wypag.
Publishers Felix Walder becomes publishing director of the free newspaper Schaffhauser Bock (SB). He takes on the position in addition to his role as owner of the media marketing company Wypag, and the two tasks complement each other: the SB is part of the Nord Ost Combi (NOC), which is marketed by Wypag. Walder's aim is to intensify the market cultivation of the three NOC titles SB, Singener Wochenblatt and Wochenspiegel. In order to reduce the burden of the dual mandate, a new partner is to join Wypag by April. This person will possibly take a financial stake in the company, Walder told Werbewoche.
