WPP plans a third media network
Agencies The British advertising holding company WPP plans to add a third network to complement its media agencies Mindshare and Mediaedge|CIA.
Agencies The British advertising holding company WPP wants to add a third network to its media agencies Mindshare and Mediaedge|CIA, and the US trade magazine Advertising Age assumes that the network will be formed from WPP's previously independent media subsidiaries such as Maximize in Asia and Media Insight in Europe.
