Agence Virtuelle also for classic advertising

Agencies A new advertising agency is launching in Geneva under the name Reverse Idea, founded by Stéphane Perino, owner of the web marketing company Agence Virtuelle, and the former Creative Director of Grey, Geneva, Francis Gerber. Reverse Idea is set to become an innovative creative hotshop, according to a press release. Reverse Idea is working with Agence Virtuelle to cover both the offline and online sectors.