Ringier's TV kitchen upgrades
Television Ringier TV is around ten years old, is in the black and wants to be among the format sellers.
Television Ringier TV is around ten years old, is in the black and wants to be among the format sellers.
While the operators of private TVs are generating deep red figures and hoping for fee money, Ringier is in the black with its TV activities for the third time in a row. Since 2001, when turnover amounted to just under CHF 37 million and Ringier TV entered the profit zone for the first time, the operating result has grown in one-million-franc increments to CHF 39 million last year (including internal Ringier services). "We made a good profit," says Hans Jürg Deutsch, still Managing Director, who will hand over operational responsibility to his deputy Marc Görtz on April 1 (but will continue to represent the TV division at Group level). For his part, Görtz has budgeted a further increase in earnings for the current year in line with previous growth.
Broadly diversified income
Sponsorship income accounted for around a quarter of last year's total revenue, with around 3.5 million francs coming from the Presse-TV (PTV) publishing television channel. The remainder came from TV and commercial productions for third parties, expanded media training and advertising income from the Sat 1 program window. Cinecom is responsible for advertising acquisition for Sat 1 (Switzerland).
Ringier is undoubtedly in a comfortable position compared to other private TV producers, as the Group does not have to operate its own channel. Ringier TV can limit itself to developing and producing programs for SF 2 as part of PTV and for Sat 1's program window. And without any pressure: the space available at Sat 1 (Switzerland), for example, can be covered step by step. If no strong sponsor can be found - as was the case for the Blick sports talk show with Roman Kilchsperger planned last year - the German program will simply be left in the corresponding slot. Nevertheless, Ringier-TV, which was launched ten years ago as Rincivision, now employs 75 people. The division includes Ringier's 30 percent stake in PTV, its 50 percent share in Sat 1 (Switzerland), its stake in Teleclub (33.3 percent) and its subsidiary Addictive, an advertising agency for television commercials.
Görtz is pursuing a two-pillar strategy at Ringier TV: he wants to retain information programs such as "Cash-TV" as the first pillar, but is expanding the entertainment channel. "The fate show 'Celebrations', which started last Friday on Sat 1, is heading in exactly this direction," he says. He has something else in mind: He wants to sell broadcast formats, for example to Germany, the largest European TV market. Görtz: "German TVs develop relatively few formats of their own, but usually buy them in from abroad. Why not do the same in Switzerland?" It would be possible, for example, to license successful formats such as "Gesundheit Sprechstunde". "In this case, the TV/print combination idea is particularly exciting," he says. And: "We will become active here in the future."
There are also plans abroad
But he is also considering new format developments. First of all, of course, for Sat 1 (Switzerland), where so far only the Sunday afternoon with the three-hour "live ran" and the Monday primetime have been "Swissized". But Görtz does not want to talk about further projects at Sat 1. Platform two is SF 1 and SF 2, although SF 2 is as good as plastered over. But Ringier-TV is currently discussing with SF-DRS director Ingrid Deltenre about moving the successful cooking show "Al dente" to SF 1 (see box). And that's not all: Deltenre, who until recently sold advertising for the SRG stations, knows only too well that advertisers primarily want to appeal to 15 to 49-year-olds. It is likely to be interested in corresponding new formats in the medium term. The second wave of "MusicStar" points in this direction. Görtz senses an opportunity here: if Ringier TV presents good ideas, its order books will also get bigger.
News in the pots soon: The cooking show "Al dente" is to be remodeled.
"Al Dente" plans relaunchFormat and studio of the cooking show "Al Dente" are being revamped for the fall: "Above all, we want to involve the audience more," says Hans Jürg Deutsch. The basic idea, a quiz on the subject of
Cooking, however, will not change. There will also be no changes to the moderation. (mk)
Relaxations and clarificationsRingier-TV does not agree with the current draft of the RTVA. Hans Jürg Deutsch would like to see a relaxation of the regulations on advertising and media concentration as well as more precise regulations on distribution and digitization. He regrets that the National Council's preliminary consultation committee did not speak to Ringier-TV or Presse-TV. "We made an offer, but they preferred to talk to all kinds of interest groups. Of all people, those private broadcasters who
TV sector were the only viable constructions they didn't want to listen to," criticizes Deutsch. (mk)
Ringier TV achieves top ratings Average ratings 2003 (3+) (including repeats)
Broadcast Ø Ratings Ø Market share* Peak values
SF 2
Al dente 350,490 18.1 % 457,400
CASH-TV 150,300 9.3 % 341,000
CASH-Talk 48,800 6.5 % 118,000
Health Consultation 333,864 14.4 % 432,000
konsum.tv 280,300 10.6 % 386,000
MotorShow tcs 149,714 5.6 % 252,400
SonntagsBlick Viewpoints 87,857 3.6 % 153,000
SF 1
Better safe than sorry 472,222 33.3 % 609,000
Sat 1 Switzerland
live ran 247,050 25.9 % 347,100
people 136,622 4.3 % 172,500
people style 111,961 4.0 % 158,400
Joya runs 105,493 4.0 % 134,200
Joya travels 104,987 3.9 % 136,900
* Market share first broadcast Source: Ringier-TV
Markus Knöpfli
While the operators of private TVs are generating deep red figures and hoping for fee money, Ringier is in the black with its TV activities for the third time in a row. Since 2001, when turnover amounted to just under CHF 37 million and Ringier TV entered the profit zone for the first time, the operating result has grown in one-million-franc increments to CHF 39 million last year (including internal Ringier services). "We made a good profit," says Hans Jürg Deutsch, still Managing Director, who will hand over operational responsibility to his deputy Marc Görtz on April 1 (but will continue to represent the TV division at Group level). For his part, Görtz has budgeted a further increase in earnings for the current year in line with previous growth.
Broadly diversified income
Sponsorship income accounted for around a quarter of last year's total revenue, with around 3.5 million francs coming from the Presse-TV (PTV) publishing television channel. The remainder came from TV and commercial productions for third parties, expanded media training and advertising income from the Sat 1 program window. Cinecom is responsible for advertising acquisition for Sat 1 (Switzerland).
Ringier is undoubtedly in a comfortable position compared to other private TV producers, as the Group does not have to operate its own channel. Ringier TV can limit itself to developing and producing programs for SF 2 as part of PTV and for Sat 1's program window. And without any pressure: the space available at Sat 1 (Switzerland), for example, can be covered step by step. If no strong sponsor can be found - as was the case for the Blick sports talk show with Roman Kilchsperger planned last year - the German program will simply be left in the corresponding slot. Nevertheless, Ringier-TV, which was launched ten years ago as Rincivision, now employs 75 people. The division includes Ringier's 30 percent stake in PTV, its 50 percent share in Sat 1 (Switzerland), its stake in Teleclub (33.3 percent) and its subsidiary Addictive, an advertising agency for television commercials.
Görtz is pursuing a two-pillar strategy at Ringier TV: he wants to retain information programs such as "Cash-TV" as the first pillar, but is expanding the entertainment channel. "The fate show 'Celebrations', which started last Friday on Sat 1, is heading in exactly this direction," he says. He has something else in mind: He wants to sell broadcast formats, for example to Germany, the largest European TV market. Görtz: "German TVs develop relatively few formats of their own, but usually buy them in from abroad. Why not do the same in Switzerland?" It would be possible, for example, to license successful formats such as "Gesundheit Sprechstunde". "In this case, the TV/print combination idea is particularly exciting," he says. And: "We will become active here in the future."
There are also plans abroad
But he is also considering new format developments. First of all, of course, for Sat 1 (Switzerland), where so far only the Sunday afternoon with the three-hour "live ran" and the Monday primetime have been "Swissized". But Görtz does not want to talk about further projects at Sat 1. Platform two is SF 1 and SF 2, although SF 2 is as good as plastered over. But Ringier-TV is currently discussing with SF-DRS director Ingrid Deltenre about moving the successful cooking show "Al dente" to SF 1 (see box). And that's not all: Deltenre, who until recently sold advertising for the SRG stations, knows only too well that advertisers primarily want to appeal to 15 to 49-year-olds. It is likely to be interested in corresponding new formats in the medium term. The second wave of "MusicStar" points in this direction. Görtz senses an opportunity here: if Ringier TV presents good ideas, its order books will also get bigger.
News in the pots soon: The cooking show "Al dente" is to be remodeled.
"Al Dente" plans relaunchFormat and studio of the cooking show "Al Dente" are being revamped for the fall: "Above all, we want to involve the audience more," says Hans Jürg Deutsch. The basic idea, a quiz on the subject of
Cooking, however, will not change. There will also be no changes to the moderation. (mk)
Relaxations and clarificationsRingier-TV does not agree with the current draft of the RTVA. Hans Jürg Deutsch would like to see a relaxation of the regulations on advertising and media concentration as well as more precise regulations on distribution and digitization. He regrets that the National Council's preliminary consultation committee did not speak to Ringier-TV or Presse-TV. "We made an offer, but they preferred to talk to all kinds of interest groups. Of all people, those private broadcasters who
TV sector were the only viable constructions they didn't want to listen to," criticizes Deutsch. (mk)
Ringier TV achieves top ratings Average ratings 2003 (3+) (including repeats)
Broadcast Ø Ratings Ø Market share* Peak values
SF 2
Al dente 350,490 18.1 % 457,400
CASH-TV 150,300 9.3 % 341,000
CASH-Talk 48,800 6.5 % 118,000
Health Consultation 333,864 14.4 % 432,000
konsum.tv 280,300 10.6 % 386,000
MotorShow tcs 149,714 5.6 % 252,400
SonntagsBlick Viewpoints 87,857 3.6 % 153,000
SF 1
Better safe than sorry 472,222 33.3 % 609,000
Sat 1 Switzerland
live ran 247,050 25.9 % 347,100
people 136,622 4.3 % 172,500
people style 111,961 4.0 % 158,400
Joya runs 105,493 4.0 % 134,200
Joya travels 104,987 3.9 % 136,900
* Market share first broadcast Source: Ringier-TV
Markus Knöpfli
