Wanted: The best Swiss brands
Award The Brand Excellence Swiss Trophy (BEST) is being held for the second time.
The Brand Excellence Swiss Trophy (BEST) is being announced for the second time, and brands that cultivate Swiss values and thus contribute to the debate on national identity can be nominated for the award at www.best2004.ch until March 21. The categories are "Reputation" (national or global appeal), "Evolution" (young brands with potential) and "Tradition" (decades of shaping the Swiss image). An expert committee will select five brands per category from the nominations and a jury will choose the three winners. They will receive their awards on June 23.
