Migros breaks the Swiss record
Advertising Expenditures: Never before has a company in Switzerland spent as much on gross advertising as Migros did in 2003.
According to market researcher Media Focus, the orange giant increased its advertising budget by 19.5 percent to CHF 221 million, while arch-rival Coop reduced it by 2 percent to CHF 210 million. Swisscom is in third place, although it reduced its budget by a full 36 percent and still invested 56 million francs. No other company made a bigger cut. With an increase of 65 percent, Credit Suisse made the biggest gains. The gross advertising expenditure of the twenty largest advertising clients amounted to a total of 956 million francs, one percent more than in 2002. In contrast, total expenditure on traditional advertising fell by 2.5 percent to 3.645 billion francs.
