Seasons Cinema
Movies: Wemf, which collects data on movie theater reach as part of the Mach Basic survey (see WW 9/04), will in the future also analyze the data—which has been published annually until now—on a seasonal basis:
Cinema In future, Wemf, which collects cinema coverage data as part of Mach Basic (see WW 9/04), will also evaluate the data that has been published annually to date on a seasonal basis: every six months for cinemas in French-speaking Switzerland and every quarter for those in German-speaking Switzerland. According to Jean-Claude Bruhin, Head of Marketing at the cinema marketing company Cinecom, it remains to be seen whether the data will be published as frequently. For the time being, he only wants to use it internally.
