Hub cap advertising suffers total loss

Below the line Due to an unexplained incident, Projekt GmbH has withdrawn its Rigidisc advertising medium from the range after a hubcap broke off a demo vehicle and flew around, the Appenzell specialist for special advertising formats has called off the exercise. No one was injured and the system was approved by the Austrian TÜV. But an advertising medium with inherent risks does not suit the company, whose main activity is the marketing of advertising space in hospitals. The fact that sales of the hubcaps were slow probably made the decision easier.