Newspapers still lose advertisements

Advertising statistics In February, Swiss newspapers recorded 9.5 percent lower advertising volumes than in the same month of the previous year.The decline affected the daily press sold in all categories and in all parts of the country. The free papers were a different story. Free dailies were up 1.8 percent. In the regional free weekly press, the larger titles increased by 3.4 percent, while the smaller ones (under 50000 copies) lost 27.6 percent. The Sunday press increased its advertising volume by 10.1 percent, also thanks to the leap year and an additional Sunday. The general-interest press again reported growth after January, albeit at a lower level (1.7 percent versus 9.2 percent). The magazines in French-speaking Switzerland increased by 49.2 percent, while the German-language magazines lost 6.0 percent.