Goldbach Media: "Slow down. Take it easy." honored with Crossmedia Award

Goldbach Media has presented the Crossmedia Award for the sixth time. Once again this year, around 30 entries were submitted for the coveted award. According to a press release, many of the campaigns submitted were worthy of a place on the shortlist. This made it all the more difficult for the 11-member jury, headed by Marco Taborelli, to draw up a deserving shortlist. For the first time, an industry barometer was also used to allow the advertising industry to vote for their favorite, which was actively used with over 1100 votes.
The main prize went to the campaign "Slow down. Take it easy.", which was developed by Rod Kommunikation AG on behalf of the Swiss Insurance Association SIA. Second and third place went to the projects "Felsenputzer - Wir tun alles" by Spillmann/Felser/Leo Burnett on behalf of Switzerland Tourism and "Edi Manser - der Lottomillionär" by the Contexta Group for the Swisslos Interkantonale Landeslotterie / Euro Millions. The best ad by the public was "Academica - open and withdraw a student account" by the Streuplan agency on behalf of Credit Suisse.
The award winner was presented with a certificate and a cheque for CHF 10,000 by Klaus Kappeler, CEO of Goldbach Media. Presenter Melanie Winiger hosted the festive event at the Hürlimann Areal, which was attended as every year by numerous guests from the media and advertising world.

The award winners:
Campaign: Slow down. Take it easy.
Agency: Rod Kommunikation. 1st place
Client: Swiss Insurance Association SIA
Campaign: Rock cleaners - We do everything
Agency: Spillmann/Felser/Leo Burnett. 2nd place
Client: Switzerland Tourism
Campaign: Edi Manser - The lottery millionaire
Agency: Contexta Group 3rd place
Client: Swisslos Intercantonal National Lottery / Euro Millions
Other campaigns on the shortlist:
Campaign: Migros. One M better.
Agency: Jung von Matt/Limmat
Client: Federation of Migros Cooperatives
Campaign: Love life stop Aids - Did it go too fast to think about rubbers?
Agency: Euro RSCG Zurich
Client: Federal Office of Public Health
Campaign: Everything skis
Agency: Jung von Matt/Limmat
Client: Grisons vacations
Campaign: Living room concerts
Agency: Jung von Matt/Limmat
Client: SRG; SR DRS
Best placed in the industry barometer:
Campaign: Academica - Open and withdraw a student account.
Agency: Streuplan
Client: Credit Suisse