Lowe promotes top Davos brand internationally
Tourism Following a multi-stage selection process, Davos Tourism has entrusted Lowe with its advertising budget.
Tourism After a multi-stage selection process, Davos Tourism has entrusted Lowe with its advertising budget.Lowe Zurich has entered into an exclusive advertising agreement with Davos for the tourism industry, as detailed in a press release from the marketing organization. The global network will enable Lowe to represent the top Davos brand internationally. The agency will develop a new communication concept and the new Davos advertising presence based on the existing marketing strategy. The core of the first phase will be a brochure concept and a poster campaign. The first results are expected in the fall of 2004. Davos had previously been managed by Contexta for twenty years before the Bernese agency handed back the account in October 2002.
