Record for the press show action
Trial subscriptions The third edition of the Great Swiss Press Show generates a record 100,000 trial subscriptions.
Trial subscriptions The third edition of the Great Swiss Press Show has generated a record 100,000 trial subscriptions, and the Swiss Press Association reports that after 12 of 15 weeks, 32,595,70 people have taken part in the joint campaign to attract readers. Of these, 100,381 ordered a trial subscription for 20 francs. The campaign's counterpart in French-speaking Switzerland also reported record figures with 35037 participants and 19805 subscriptions generated.
