A Cüpli for the SKS

Anniversary II When the Foundation for Consumer Protection (SKS) published its first product tests, criticism rained down and opponents predicted that the SKS would soon come to an end, but the crystal ball was clearly no good: The SKS is celebrating its fourth decade of existence this year. In keeping with the militant SKS slogan "40 years and not a bit quiet", no still water is suitable for toasting this event. Migros and the Reinhold advertising agency certainly think so. In line with the motto "Only the best is good enough", the creative team led by ex-WHS boss Reinhold Weber put Migros' "Champagne" on ice for a small budget.