McCann-Erickson works for 20 minutes

Commuter newspapers The advertising agency McCann-Erickson, Zurich, has won 20 Minuten as a client. "First of all", it has realized an advertisement for the commuter newspaper congratulating Media Markt on its 10th birthday, according to a press release. McCann planner Urs Jaermann told Werbewoche that the order came about through personal contacts. McCann had already applied for 20 Minuten when there were still three commuter newspapers in Zurich. An overall concept has now been presented, but it has not yet been decided what will be implemented. 20 Minuten has not run a major campaign since its launch at the end of 1999 (back then with Simko). "We don't have a full-service agency," explained publishing director Rolf Bollmann. The commuter newspaper only buys artwork as required, as is now the case with McCann. There are still no plans for a publicity campaign.