Front advertising

Magazines The front page of a magazine determines the success or failure of the issue in question - so there's hardly any room for advertising, but what advertiser doesn't like to appear in the most prominent place with their customer? In its search for new forms of advertising, Euro RSCG Zurich has struck gold: A reply card integrated into the cover picture. The idea is currently celebrating its premiere on the cover of the magazine Kult. Visually integrated into the front page, the card teases "Yes, I want ..." on the front and solves the riddle on the back with the second half of the sentence "... Kult at home".