VW's CV
Direct Marketing HR managers were quite surprised last month when they came across Mr. VW Passat’s application materials.
Direct Marketing Last month, HR managers were astonished when they received the application dossier of Mr. VW Passat, because the mysterious "gentleman" officially recommended himself as a company car. The fictitious application folder was put together by the Lowe agency for its client Amag. The camouflaged mailing for the VW Passat was sent to 6000 potential customers. Some of them even wrote a reply letter to "Mr. Passat", as Lowe is aware.
