New design for Youtube
The video platform YouTube is now launching with a new design. As of today, the Google platform has a new look for all users. The redesign entered the beta phase in January. Overall, YouTube now has a tidier look.
Over the years, too many new functions had simply been added so that the site was no longer sustainable in its old form, explained YouTube designer Julian Frumar at the presentation of the new design in California, according to the press release. Too many features had made the site slower and slower.
The video player itself moves even more into the center of the page, but remains unchanged. The videos can now be expanded either to screen size or just to the width of the window. In addition, the popularity of videos can be tracked more easily. The counter showing how many views a video has can be expanded and then displays additional information. The rating system has also been simplified. Instead of the star system, there is now a "Like" and "Dislike" button, similar to Facebook. Positive ratings are saved in a separate list and can therefore be retrieved more easily. Videos can now also be shared via other online networks using a "Share" function.
One of the main aims of YouTube's new design is to keep users on the site. This means that occasional visitors are to be turned into so-called power users. On the one hand, the new clarity is intended to immediately appeal to new users, while on the other, YouTube also wants people to stay on the site longer and consume more videos. Currently, the average usage is 15 minutes per day per user.
At the end of 2009, YouTube first floated the idea of paid subscriptions to attract more professional content to the site. It remains to be seen whether such plans will become more feasible with the new control elements.
The video player itself moves even more into the center of the page, but remains unchanged. The videos can now be expanded either to screen size or just to the width of the window. In addition, the popularity of videos can be tracked more easily. The counter showing how many views a video has can be expanded and then displays additional information. The rating system has also been simplified. Instead of the star system, there is now a "Like" and "Dislike" button, similar to Facebook. Positive ratings are saved in a separate list and can therefore be retrieved more easily. Videos can now also be shared via other online networks using a "Share" function.
One of the main aims of YouTube's new design is to keep users on the site. This means that occasional visitors are to be turned into so-called power users. On the one hand, the new clarity is intended to immediately appeal to new users, while on the other, YouTube also wants people to stay on the site longer and consume more videos. Currently, the average usage is 15 minutes per day per user.
At the end of 2009, YouTube first floated the idea of paid subscriptions to attract more professional content to the site. It remains to be seen whether such plans will become more feasible with the new control elements.
