Schweizer Presse launches interactive ad "Print 'n' Mobile"
As part of the "Only an advertisement can do this in 2010" campaign, the Swiss press is launching an interactive advertisement with "Print 'n' Mobile".
The procedure: Snap an ad with your cell phone, smile at the feedback and take part in a big competition. This is how to overcome the media disruption, according to the association's newsletter. What sounds like a game has a serious and future-oriented background: print will become an interactive medium and even more attractive for readers and advertisers.
